A great logo change can breathe new life into an old brand.
Recently, several major companies changed their logos. This may be a very subtle change or a complete Logo revamp.
Given the major importance of a company logo and the potentially huge expense of changing the Logo, you’d expect companies to err on the side of caution and use a “if it works, don’t fix it” approach.
But there are a few things to consider when making the decision: Would a new Logo make a positive difference? Would people be more likely to buy the product if the logo was more updated? Can the expense of changing the Logo be justified in terms of business results? So, when your logo is not just identified but liked maybe just err on the side of leaving it as it is?!
But a great logo instantly identifies a brand. Investing in your logo is the most important thing you can do for your brand. Hopefully you and your logo are going to be together for a long time. Familiarity is key to growing your business and a strong identity will help attract new customers and keep existing customer!